HELPING FARMERS CREATE GREAT SIGNAGE FOR DIRECT MARKETING
Agricultural Economics & Community Development
Eric Barrett
Associate Professor
Ohio State University Extension
Canfield
Abstract
Signage is one of the most important aspects of farm direct marketing. But, for many growers there is never enough time during the season to create good signage. But why does this happen? Isn’t signage one of the easiest ways to communicate with our customers?\r\n\r\nGrowers simply cannot talk with every customer, so what can they do to communicate with customers? A new variety is not selling. Sales per customer are too low. Potatoes are not moving fast enough. What is the solution? Make a sign. A sign can solve each of these problems.\r\n\r\nSignage keeps sales moving when things are too busy. Signage answers questions and promotes products – just like an employee does. Signage can create consistent communication. It can increase sales, answer questions customers are too afraid to ask and signage can ensure customers did not forget something they really needed. Signage is income!\r\n\r\nThese educators will share their knowledge of signage through adventures across the country, including farm markets, farmers’ markets and agritourism operations in nearly half of the states. Their presentation will review signage materials, design and much more. Participants will receive farm signage plan worksheets and a presentation they can use to teach signage to direct marketers in their home areas.
Authors: Barrett, E. E., Leeds, C.F., Leeds, R.P.
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Barrett, E. E. Extension Educator, AgNR, Ohio State University Extension, Ohio, 44406
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Leeds, C.F. Extension Educator, 4-H Youth Development and County Director, Ohio State University Extension, Ohio, 43040
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Leeds, R.P. Extension Educator, AgNR and County Extension Director, Ohio State University Extension, Ohio, 43015