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MOTIVATING AND EDUCATING AGRICULTURAL LEADERS

Extension Education

Jason Phillips
Extension Agent for Agriculture
University of Kentucky
FRANKLIN

Abstract

\r\n    Rural communities have experienced major changes.  An increase in environmental regulations; food safety concerns; and an increase in urban and non-farm residents moving into rural farmlands are a few of the challenges facing today’s agricultural producers. Issues being decided in local communities need strong agricultural advocates. To ensure the voice of agriculture is heard in the future, “Motivating and Educating Agricultural Leaders” (MEAL) was offered for clientele in Allen, Butler, Logan, Monroe, Simpson, and Warren counties. Eighteen participants enrolled in the class. MEAL consisted of nine sessions lasting two days each. Topics included: The Leader Within You; Communications; Issues Management; Media Training; Our Connection To Consumers; Economics & Legal Issues; and Working With Elected Officials. The program culminated with a trip to the state capital in Frankfort to visit members of the General Assembly. The ANR Agents developed the curriculum, secured speakers, delivered presentations, and raised the necessary funds. The MEAL program has already produced significant impact. Evaluations show 100 % of class members have: (1) increased their awareness of the opportunities and challenges facing farmers and ranchers (2) strengthened their communication skills (3) and feel more empowered to be an influential agricultural leader.  Class members have organized events on their farms to build relationships with consumers; placed public awareness ads in newspapers; served on agricultural committees; and discussed concerns with Commissioner of Agriculture Richie Farmer. Actions by the class members are clear indicators that the goals of MEAL are being attained by the participants.
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Poster has NOT been presented at any previous NACAA AM/PIC

This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.

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Authors: *J.K. Lyons, J.R. Phillips, J.S. Osborne, J.W. Coles, G.K. Drake
  1. Lyons, *. Monroe County Extension Agent for Agriculture, University of Kentucky, Kentucky, 42167
  2. Phillips, J. Simpson County Extension Agent for Agriculture, University of Kentucky, Kentucky, 42134
  3. Osborne, J. Allen County Extension Agent for Agriculture, University of Kentucky, Kentucky, 42164
  4. Coles, J. Warren County Extension Agent for Agriculture, University of Kentucky, Kentucky, 42101
  5. Drake, G. Butler County Extension Agent for Agriculture, University of Kentucky, Kentucky, 42261