Collaborative Creativity: Crafting the Stalk Newsletter
Extension Education
Theresa Pittman
Agriculture and Natural Resources Extension Agent
Virginia Cooperative Extension
Accomack
Abstract
Discover the art of teamwork and innovation in newsletter production. Accomack & Northampton County Virginia Cooperative Extension (VCE) ANR agents and the Virginia Tech Eastern Shore Agricultural Research and Extension Center (ESAREC) Director produce a monthly collaborative newsletter: “The Stalk” designed for maximum impact reach to their stakeholders. Following is a deep dive into the collaborative processes that drive the success of The Stalk.
From brainstorming sessions to final edits, we will highlight the generation process of engaging and relevant content that resonates with our audience, making each edition of The Stalk a must-read. Design and layout are crucial elements of our work. Learn about the principles that make their newsletter visually appealing and easy to read. We will share tips on using design tools and software to create professional-looking publications that captivate our readers.
Managing the production timeline is another critical aspect. We will review best practices for planning, setting realistic deadlines, and allocating resources efficiently. We will share how we handle unexpected challenges in newsletter production, turning potential obstacles into opportunities for innovation.
Celebrate the power of collaborative creativity. Whether you’re a seasoned professional or just starting out, we trust you will find practical advice and creative ideas to enhance your work and build a community of like-minded individuals passionate about content creation and communication.
Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.
Click to view Poster
Authors: Theresa Pittman, Helene Doughty, Mark Reiter
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Pittman, T. Agriculture and Natural Resources Extension Agent, Virginia Cooperative Extension, Virginia, 23301
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Doughty, H. Agriculture and Natural Resources Extension Agent , Virginia Cooperative Extension, Virginia, 23347
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Reiter, M. Soil Fertility Specialist , Virginia Cooperative Extension , Virginia, 23420