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CONSUMER PREFERENCE OF FIVE VARIETIES OF ZINNIA POSTHARVEST

Applied Research

Jenny Carleo
Agricultural Agent
Rutgers NJAES Cooperative Extension
Cape May Court House

Abstract

To the consumer, flower longevity reflects not only quality but added value and repeat sales. Marketing research has focused predominantly on the wholesale production, distribution and retail florist markets. But how does this translate to the local grower and direct marketer? As New Jersey’s agriculture turns more and more to direct marketing, agro-tourism, local roadside stands, and pick-your-own operations, local production practices and ‘results’ must be compared against advertised crop characteristics and attributes. In addition, local research on post harvest techniques and cut flower evaluations are necessary for the local grower to sustain a high quality supply of seasonal cut flowers and their place in the market and community. As part of the 2006 Rutgers Zinnia Variety Trials, five varieties of zinnia were tested for consumer preference during the first 8 DAH. Seven participants rated the varieties daily on a scale of 1-5, with 1 being optimal and 5 being dead. The varieties were each rated for three characteristics: color, freshness and appearance. Results indicated that ‘Benary’s Giant’ mix was consistently rated the best by evaluators, as they retained their attractiveness, freshness, and color. ‘Oklahoma’ (appearance and freshness) and ‘Peppermint Stick’ (appearance and color) showed the earliest declines in ratings. The ratings means of all of the other varieties were consistent with each other, while ‘Zowie! Yellow Flame’ exhibited the lowest ratings overall.

Poster has NOT been presented at any previous NACAA AM/PIC

This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.

A poster file has not been provided

Authors: J. Carleo*, N. Polanin, P Nitzsche, P. Perdomo, G. Wulster, C. A. Wyenandt
  1. Carleo*, J. Agricultural Agent, Rutgers Cooperative Extension, New Jersey, 08210
  2. Polanin, N. Agricultural Agent, Rutgers Cooperative Extension, New Jersey, 08807
  3. Nitzsche, P. Agricultural Agent, Rutgers Cooperative Extension, New Jersey, 07960
  4. Perdomo, P. Director of Research & Regulatory Affairs, Cleary Chemical Company, New Jersey, 08810
  5. Wulster, G. Extension Specialist, Rutgers Cooperative Extension, New Jersey, 08901
  6. Wyenandt, C. Extension Specialist, Rutgers Cooperative Extension, New Jersey, 08302