Extension Awareness Through Media Relationships
Leadership and Administrative Skills
Gary Hall
Retired
Elmwood
Abstract
EXTENSION AWARENESS THROUGH MEDIA RELATIONSHIPS\r\n\r\nHall,* G.D. 1\r\n\r\n1.Regional Extension Education Director, Iowa State University Extension, Region 3, 2023 S Federal Avenue, Mason City, Iowa 50401\r\n\r\n Recognition of the importance of Extension in the north central Iowa region has been enhanced through the use of print, radio and television media. Public relations efforts have been rewarded with more appreciation of Extension and the importance it plays in a five county region. The objective of this program was to provide more opportunities for people to be exposed to Extension. With the excellent cooperation of many different forms of media there has been a greater exposure of the public to the importance of Extension. A new MidDay Moment television program has been instituted in cooperation with Minnesota Extension. Radio MP3’s are sent to 16 radio stations. Some of the stations air the show weekly while others use portions of the show for their news or other local programs. This program has provided a great opportunity for Extension to showcase what we can do and perhaps prevent further budget cuts to Extension.
Authors: Hall, G.
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Hall, G. Regional Extension Education Director, Iowa State University, Iowa, 50401