WORKING SMARTER NOT HARDER AS A NEW COUNTY AGENT OR EDUCATOR
Early Career Development
Jennifer Rees
Extension Educator
Nebraska Extension
York
Abstract
Today’s new county agents and educators are faced with the challenge of communicating to a wide age range of clientele groups. Doing so successfully is a challenge and can be stressful causing extra work; however, reaching all our clientele with research-based information as effectively as possible is important in maintaining Extension’s relevance and in building advocates. This presentation will teach new county agents and educators how to take the same material written for one clientele group and use social media and other tools to reach other clientele groups with the same material. This allows the county agent or educator to work smarter not harder, effectively reaching various clientele groups without causing much extra work or stress. The example in this presentation will take a written newspaper column and share it in formats such as e-lists, Web sites, blogs, Facebook, and Twitter reaching a wide range of clientele groups with the same information in a few clicks of the computer mouse!
Authors: Rees, J.
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Rees, J. Extension Educator, Unl-Extension, Nebraska, 68933