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WOMEN MARKETING GRAIN & LIVESTOCK

Extension Education

Karisha Devlin
Agricultural Business Specialist
University of Missouri Extension
EDINA

Abstract

\r\n    The Women Marketing Grain & Livestock course was developed by a team of Agriculture Business Specialists and serves as the second phase of Annie’s Project in Missouri. The development of the course was prompted by the request for more in-depth information on grain and livestock marketing from Annie’s Project participants. The objectives of the program is to increase farmwomen’s knowledge about agriculture marketing terminology, commodity marketing channels, contracts, calculating specific hedge problems, using options, and establishing a marketing plan.  The twelve-hour course is team taught by Agricultural Business Specialists and delivered through face-to-face and ITV (interactive television) classroom teaching. Participants benefit from the individual expertise that different participating speakers contribute. Knowledge gained and behavior changes were determined using a pre (before workshop) and post (after workshop) evaluation. Class evaluations also show a great interesting in continuing learning about marketing. As a result, some participants have furthered their education by taking a field trip to tour CME Group (Chicago Board of Trade/Chicago Mercantile Exchange) to see firsthand how the future markets operate day to day.     

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Poster has NOT been presented at any previous NACAA AM/PIC

This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.

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Authors: K.V. Devlin, M. Brees, D. Campbell, G. Carriker, R. Doty, J. Koenen, W. Prewitt, M. Sobba, W. Tucker
  1. Devlin, K. Agricultural Business Specialist, University of Missouri Extension, Missouri, 63537
  2. Brees, M. Marketing/Policy Extension Associate, FAPRI, Missouri, 65203
  3. Campbell, D. Agricultural Business Specialist, University of Missouri Extension, Missouri, 63548
  4. Carriker, G. Agricultural Business Specialist, University of Missouri Extension, Missouri, 65721
  5. Doty, R. Agricultural Business Specialist, University of Missouri Extension, Missouri, 64468
  6. Koenen, J. Agricultural Business Specialist, University of Missouri Extension, Missouri, 63585
  7. Prewitt, W. Agricultural Business Specialist/Interim Regional Director, University of Missouri Extension, Missouri, 63640
  8. Sobba, M. Agricultural Business Specialist, University of Missouri Extension, Missouri, 65265
  9. Tucker, W. Agricultural Business Specialist, University of Missouri Extension, Missouri, 65668