PRODUCERS PERCEPTIONS OF ELECTRONIC MARKETING
Applied Research
Brian See
CEA-AGRI
UACES
YELLVILLE
Abstract
\r\n The purpose of this study was to investigate the perceptions of beef producers concerning electronic marketing versus traditional marketing. Data was gathered by administering a nonbiased survey to 20 farmers from the Ozark District of the University of Arkansas Division of Agriculture Cooperative Extension Service program area. The mean age of respondents was 50 years. Respondents were 90% male and 10% female. The average farm size of respondents was 407 acres. The average farm income of respondents was $25,000 to $50,000. Seventy five percent of farmers were second generation farmers with 20% being first generation farmers and 5% not responding to the question. On average respondents indicated they had been farming for 27 years. Respondents indicated that they spent as an average $2,870 on marketing their animals annually. Most respondents were neutral in their responses but they did identify that they felt live stock auction barns were still an effective way of marketing their livestock. Although they did not favor trying internet marketing they did agree that it would allow for more exposure of their livestock to a larger market. They also expressed that internet marketing is an important tool for producers in Arkansas and across the country. The findings of this study conclude that there is an interest in internet marketing but there is a lack of knowledge about internet marketing. Producers are content with their present marketing strategy but they do realize the potential for expansion and higher premiums for their livestock through internet marketing.
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Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.
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Authors: B.S. See
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See, B. Agriculture Extension Agent, University of Arkansas Division of Argriculture Cooperatiev Extension Service, Arkansas, 72687