UNIVERSITY OF MINNESOTA FARM INFORMATION LINE: CHARACTERISTICS OF CLIENT CALLS
Extension Education
Nathan Winter
Program Leader
University of Minnesota Extension
St. Cloud
Abstract
\r\n Information lines can be a useful way to assist clients with gaining answers to their questions. The purpose of the study was to examine characteristics of the Farm Information Line (FIL), which is operated by University of Minnesota Extension. The objectives of the study were to: describe and categorize the types of inquiries clients directed to the FIL, describe the gender of those requesting information, and categorize inquiries by gender. This study concluded that business related questions was the most frequent FIL category followed by crops, horticulture, resource directory, livestock, house and yard issues, and horse categories. This study also concluded that there were a larger percentage of males that utilized the FIL compared to females. The implication of the study is a clearer understanding of the types of calls that are frequently directed to FIL and which gender is calling with questions. The findings of this study can help the University of Minnesota Extension and others working with Extension to better understand areas for future programs, publications, and communication with clients based around commonly asked questions in specific categories.
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Poster has NOT been presented at any previous NACAA AM/PIC
This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.
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Authors: N.E. Winter
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Winter, N. Extension Educator, University of Minnesota Extension, Minnesota, 55350