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American Lamb Meat : Consumer and Producer Perception

Extension Education

David Brown
Dr
Springfield

Abstract

According to a recent survey, only half of the U.S. population has tried eating lamb. Ironically, many sheep producers have never tried the mouthwatering and savory lamb they raise. There is a sharp decline in the local lamb production in the U.S partly due to lack of lamb meat consumption among American consumers. The objective of this educational workshop was to bridge the gap between producers that are looking for ways to boost their production and adventurous consumers seeking to diversify their home cooking cuisine. This synergy will increase local sheep production and more profit margin for the producers.

Poster has NOT been presented at any previous NACAA AM/PIC

This poster is being submitted for judging. It will be displayed at the AM/PIC if not selected as a State winner. The abstract will be published in the proceedings.

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Authors: David Brown, Jennifer Lutes
  1. Brown, D. Dr, University of Missouri Extension, Missouri, 65810
  2. Lutes, J. MSc, University of Missouri Extension, Missouri, 64856